Today more than ever people are turning away from traditional print media and online to research, search for and purchase from local businesses. Below are some alarming statistics:
“73% of activity online is in one way or another related to local content” Source: Google 5/07
“New Research by The Kelsey Group and ConStat Indicates 70% of U.S. Households Now Use the Internet When Shopping Locally for Products and Services
43% of search engine users are seeking a local merchant to buy something offline.
54% of search users have substituted Internet/search for the phone book”Source: comScore Networks